Destination Basingstoke is operated through a non executive board of directors, who all serve Destination Basingstoke on a voluntary basis.

Destination Basingstoke has a staff of four – (left to right) Jane Staff, Nina Muir, Kathryn Price and Felicity Edwards.

Destination Basingstoke team
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Felicity Edwards, Managing Director

Felicity was appointed as Managing Director of Destination Basingstoke in 2008. Previous to that she was Development Manager at Hampshire Museums Trust and in this role was seconded to Destination Basingstoke. Prior to that, she was town centre manager in Basingstoke 1997 to 2002.

Felicity lives with her husband and two daughters near the town centre, firmly believing – based on her own experience – that Basingstoke is a place that offers a fantastic quality of life for families.

“The staff and board of Destination Basingstoke are living proof of the enthusiasm and commitment of people who live and work here. We all believe it is a great place and want to share that belief with the rest of the world. There’s no need for marketing gloss, we simply want to tell people the truth about the place and they will soon realise that it really is a very good place to be.”

Contact Felicity Edwards

Nina Muir

Nina Muir, Project Development Manager

Nina joined Destination Basingstoke in September 2008 and is the assistant race director for the Basingstoke Half Marathon as well as managing the Place to be Proud of Awards, and among many other things. Nina lives in Basingstoke with her young daughter.

“I was delighted when I took up this post at Destination Basingstoke to promote the area.  I have lived in various parts of Basingstoke on and off for many years and love what it has to offer, particularly in terms of accessibility to London, it’s beautiful historic villages and surrounding countryside and great facilities the town has.

Being part of the Place to be Proud of Awards this year demonstrated to me how many wonderful people we have here in Basingstoke who give their time and expertise tirelessly to many great causes and activities going on in and around Basingstoke.  I look forward to receiving next year’s nominations in the coming months.”

Contact Nina Muir

Kathryn Price

Kathryn Price, Marketing & Events Manager

Kathryn is a born and bred Basingstoke girl and after moving away to university took up marketing posts in London and then the Midlands. It was with great enthusiasm that she returned to Basingstoke in 2007, after 10 years away, to settle with her young family in Overton.

“I truly believe that Basingstoke is a great place that has a huge amount to offer both residents and businesses, and am delighted to be at the forefront of promoting the area, working for Destination Basingstoke. My role includes working on a number of marketing projects to promote the area and its assets as well as managing the annual Inspire Business Awards.  I understand the importance of credibility, reputation and promotion to local businesses, and so relish the opportunity to assist businesses through INSPIRE. I thoroughly enjoy my work meeting and working with local businesses in the north Hampshire area and would urge people to get involved and enter the awards.”

Contact Kathryn Price

Jane Staff

Jane Staff, Corporate Development Manager

Originally from the north west, Jane moved to Basingstoke 20 years ago and is now a keen advocate of the area . Her role is to work with some of the larger businesses to ensure Destination Basingstoke’s work is relevant and is particularly keen to develop the Ambassador programme.

“We are very fortunate to have such a great variety of businesses, both large and small here in our town. Through the various projects and events we organise I am fortunate that I get to work with a large number of them which is fantastic”

As well as working for Destinaton Basingstoke and looking after her family, Jane is a keen runner who has completed the London Marathon, Jurassic Coastal Marathon and the CTS Endurance Marathon to name but a few.

Contact Jane Staff

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Jonathan Pender, Chairman & Company Secretary

Jonathan has been a Partner at Phillips Solicitors in the heart of Basingstoke since its formation in 1986 leading on the corporate and commercial aspects of the business. Jonathan’s role with Destination Basingstoke has grown over the years alongside Phillips Solicitors and they became Core Sponsors in 2012. Phillips has been particularly involved with the Half Marathon and this year became the events main sponsors. As a keen marathon runner himself Jonathan has run in each of the four Basingstoke Half Marathons.

“This is a really important way of showing our practical as well as financial support for Destination Basingstoke and – from a business point of view – ensuring that Phillips is at the centre of decision making.”

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Steven Connolly, Stakeholder

Festival Place

Steven has been involved with Destination Basingstoke from the beginning.  As a dominant regional shopping centre, based in the heart of  Basingstoke’s community, Festival Place takes its’ responsibilities towards communicating to the outside world what a great place Basingstoke is to live, work, shop and be entertained in earnest.

“Half of Festival Place’s customers come from out side of the Basingstoke  We are very proud of the contribution Festival Place makes to the attractiveness of the town for employers, employees and residents in the area.  My role within Festival Place is to ensure we deliver an appealing, unique shopping and leisure experience to all our customers.’”

Steven Connolly has been Centre Director for Festival Place since October 2007.  Previously Centre Manager for the Dolphin Centre, Poole, Steven began his career as a Store Manager for W H Smith.

Contact Steven Connolly

Beryl Huntingdon

Beryl Huntingdon, Director

Beryl Huntingdon is Managing Director of Absolutely Offices and has a number of business and community interests in the Basingstoke area and appreciates the importance of extending the reach and reputation of Basingstoke and has been an enthusiastic supporter of Destination Basingstoke’s work over the years.

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Andy Dow,  Director

“Tech Data started trading in 1985 opening its offices in Basingstoke where it has been based ever since. Basingstoke has been an ideal location being close to both customers and suppliers as well as providing access to a multi-talented work force enabling Tech Data to grow to a multi-billion turn over company with 1,000+ employees. Basingstoke has been good for Tech Data and Tech Data are proud to be working with Destination Basingstoke to ensure a great commercial future for the local community.”

Andy Dow Marketing Director at Tech Data

Viscount Lymington

Viscount Lymington, Stakeholder

“We are delighted to join other partners to support Destination Basingstoke in its work to promote the area. We thoroughly enjoyed being part of the Jane Austen celebrations last year, and really understand the value of projects like this both for those living locally, as well as much further afield. Now we look forward to getting involved with Destination Basingstoke’s other projects,”

Viscount Lymington, Portsmouth Estates

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Julie Maskery, Stakeholder

“The partnership with Destination Basingstoke plays a key role in Hampshire Hospitals NHS Foundation Trust’s staff recruitment and retention strategy. Working with Destination Basingstoke gives us visibility as an employer and also raises the profile of the area which helps us attract high quality and skilled staff to live and work in north Hampshire. The NHS is a competitive labour market and the association with Destination Basingstoke gives a valuable platform on which to build our reputation as an excellent group of hospitals”.

Julie Maskery,  Operations Director for Medical Services
Hampshire Hospitals NHS Foundation Trust

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Steve Shaw,  Stakeholder

The Purple Agency are an agency designed to deliver effective marketing communications to today’s global audience. With a strong foundation in digital, illuminated by customer insight and inspired by creativity, we put your customer’s experience in all your markets at the heart of everything we do.

“The Purple Agency are delighted to be a sponsor of Destination Basingstoke. It is vital for us that the business community of Basingstoke is promoted to attract new businesses and potential employees to the town. Destination Basingstoke plays a vital role in being this conduit between the Council and it’s business community”.

Steve Shaw, Managing Director, The Purple Agency

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Joy Carter, Stakeholder

Joy is Vice Chancellor at the University of Winchester.

“Basingstoke is a key part of the catchment of the University of Winchester, and it is very important that we are a part of the Basingstoke community connected to businesses, it is very much in our interests to ensure that Basingstoke is promoted as the vibrant place that it is.”

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Russell Denness, Stakeholder

“Croudace Homes is a privately owned house-building company operating throughout the south east of England; products range from affordable starter homes through to large, luxury family homes. Its mission is to create homes of the highest quality, backed up with a first class customer service.

Croudace has been building homes in Basingstoke to suit a range of needs and aspirations for well over 20 years. We are proud and keen supporters of Destination Basingstoke, a fine example of public and private sectors coming together to good purpose; adding to the cultural amenity of the town, and promoting its benefits to new businesses and residents.”

Russell Denness, Chief Executive, Croudace Homes Group

Mark Perry Sentinel

Mark Perry, Stakeholder

Mark is the Chief Executive of VIVID Housing Association based in Basingstoke. As a leading provider of affordable housing they own and manage over 9000 homes with a significant investment in the Basingstoke area. They have an ambitious development programme providing around 500 new builds a year. And any surplus that’s made from their c£50m a year turn over is invested back into the homes and communities where they work. Since joining Sentinel in January 2013 Mark’s taken a keen interest in the work and ambitions of Destination Basingstoke.

“I think Destination Basingstoke play an important role as ambassadors for Basingstoke. I’m very happy to work with them in their key objective of promoting Basingstoke and the surrounding area for its quality of life and quality of business.”

Mark Perry, Chief Executive Sentinel Housing Association