Destination Basingstoke is operated through a non executive board of directors, who all serve Destination Basingstoke on a voluntary basis.

Destination Basingstoke has a staff of four – (left to right) Jane Staff, Kathryn Price, Felicity Edwards and Nina Muir – pictured here with Mike Loftus and Nick Hewer from BBC’s ‘The Apprentice’.

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Felicity Edwards, Managing Director

Felicity was appointed as Managing Director of Destination Basingstoke in 2008. Previous to that she was Development Manager at Hampshire Museums Trust and in this role was seconded to Destination Basingstoke. Prior to that, she was town centre manager in Basingstoke 1997 to 2002.

Felicity lives with her husband and two daughters near the town centre, firmly believing – based on her own experience – that Basingstoke is a place that offers a fantastic quality of life for families.

“The staff and baord of Destination Basingstoke are living proof of the enthusiasm and commitment of people who live and work here. We all believe it is a great place and want to share that belief with the rest of the world. There’s no need for marketing gloss, we simply want to tell people the truth about the place and they will soon realise that it really is a very good place to be.”

Contact Felicity Edwards

Nina Muir

Nina Muir, Project Development Manager

Nina joined Destination Basingstoke in September 2008 and is the assistant race director for the Basingstoke Half Marathon as well as managing the Place to be Proud of Awards, and among many other things. Nina lives in Basingstoke with her young daughter.

“I was delighted when I took up this post at Destination Basingstoke to promote the area.  I have lived in various parts of Basingstoke on and off for many years and love what it has to offer, particularly in terms of accessibility to London, it’s beautiful historic villages and surrounding countryside and great facilities the town has.

Being part of the Place to be Proud of Awards this year demonstrated to me how many wonderful people we have here in Basingstoke who give their time and expertise tirelessly to many great causes and activities going on in and around Basingstoke.  I look forward to receiving next year’s nominations in the coming months.”

Contact Nina Muir

Kathryn Price

Kathryn Price, Marketing & Events Manager

Kathryn is a born and bred Basingstoke girl and after moving away to university took up marketing posts in London and then the Midlands. It was with great enthusiasm that she returned to Basingstoke in 2007, after 10 years away, to settle with her young family in Overton.

“I truly believe that Basingstoke is a great place that has a huge amount to offer both residents and businesses, and am delighted to be at the forefront of promoting the area, working for Destination Basingstoke. My role includes working on a number of marketing projects to promote the area and its assets as well as managing the annual Inspire Business Awards.  I understand the importance of credibility, reputation and promotion to local businesses, and so relish the opportunity to assist businesses through INSPIRE. I thoroughly enjoy my work meeting and working with local businesses in the north Hampshire area and would urge people to get involved and enter the awards.”

Contact Kathryn Price

Jane Staff

Jane Staff, Corporate Development Manager

Originally from the north west, Jane moved to Basingstoke 20 years ago and is now a keen advocate of the area . Her role is to work with some of the larger businesses to ensure Destination Basingstoke’s work is relevant and is particularly keen to develop the Ambassador programme.

“We are very fortunate to have such a great variety of businesses, both large and small here in our town. Through the various projects and events we organise I am fortunate that I get to work with a large number of them which is fantastic”

As well as working for Destinaton Basingstoke and looking after her family, Jane is a keen runner who has completed the London Marathon, Jurassic Coastal Marathon and the CTS Endurance Marathon to name but a few.

Contact Jane Staff

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Steven Connolly, Chairman

Festival Place

Steven has been involved with Destination Basingstoke from the beginning.  As a dominant regional shopping centre, based in the heart of  Basingstoke’s community, Festival Place takes its’ responsibilities towards communicating to the outside world what a great place Basingstoke is to live, work, shop and be entertained in earnest.

“Half of Festival Place’s customers come from out side of the Basingstoke  We are very proud of the contribution Festival Place makes to the attractiveness of the town for employers, employees and residents in the area.  My role within Festival Place is to ensure we deliver an appealing, unique shopping and leisure experience to all our customers.’”

Steven Connolly has been Centre Director for Festival Place since October 2007.  Previously Centre Manager for the Dolphin Centre, Poole, Steven began his career as a Store Manager for W H Smith.

Contact Steven Connolly

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Rupert Batho, Vice Chairman

Originally a ‘Basingstoke Boy’, Rupert returned to the town in 2006 when he was appointed Managing Director of  Chineham Park, a commercial development that has 50 companies and 3,000 people working there. As a property developer and manager, the importance of promoting the positive attributes of Basingstoke’s people, place and amenities to the wider audience is fully appreciated. Rupert is passionate about supporting Destination Basingstoke so that the features of this dynamic town is known by as wide an audience as possible.

Contact Rupert Batho

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Jonathan Pender, Director & Company Secretary

Jonathan has been a Partner at Phillips Solicitors in the heart of Basingstoke since its formation in 1986 leading on the corporate and commercial aspects of the business. Jonathan’s role with Destination Basingstoke has grown over the years alongside Phillips Solicitors and they became Core Sponsors in 2012. Phillips has been particularly involved with the Half Marathon and this year became the events main sponsors. As a keen marathon runner himself Jonathan has run in each of the four Basingstoke Half Marathons.

“This is a really important way of showing our practical as well as financial support for Destination Basingstoke and – from a business point of view – ensuring that Phillips is at the centre of decision making.”

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Paul Riddell, Stakeholder

Paul Riddell is Head of Strategic Communications, AXA Wealth, part of the global AXA Group.

Paul manages the strategic communications for the wealth management arm of AXA UK, which covers five separate businesses, including AXA Wealth Pensions and Investments, Architas Multi-Manager, AXA Wealth International and AXA Corporate Investment Services. Paul looks after both external and internal relations, and includes the company’s social media, corporate responsibility, corporate sponsorship and events and brand strategies. He says his role in essence is about effecting new creative opportunities to build mutual understanding, awareness and trust with people who are interested in its activities.

“I live in Hampshire and have worked in Basingstoke for many years and I have always found it a great place to be based. It is great to work with the team at Destination Basingstoke, who are all passionate about putting Basingstoke firmly on the map and to build its reputation as a great place to live, work and play.”

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Julie Maskery, Stakeholder

“The partnership with Destination Basingstoke plays a key role in Hampshire Hospitals NHS Foundation Trust’s staff recruitment and retention strategy. Working with Destination Basingstoke gives us visibility as an employer and also raises the profile of the area which helps us attract high quality and skilled staff to live and work in north Hampshire. The NHS is a competitive labour market and the association with Destination Basingstoke gives a valuable platform on which to build our reputation as an excellent group of hospitals”.

Julie Maskery,  Operations Director for Medical Services
Hampshire Hospitals NHS Foundation Trust

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Andy Dow,  Director

“Tech Data started trading in 1985 opening its offices in Basingstoke where it has been based ever since. Basingstoke has been an ideal location being close to both customers and suppliers as well as providing access to a multi-talented work force enabling Tech Data to grow to a multi-billion turn over company with 1,000+ employees. Basingstoke has been good for Tech Data and Tech Data are proud to be working with Destination Basingstoke to ensure a great commercial future for the local community.”

Andy Dow Marketing Director at Tech Data

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Laura Taylor,  Stakeholder

Laura Taylor is Director of Governance and Commissioning at Basingstoke and Deane Borough Council. The Council instigated the formation of Destination Basingstoke back in 2007 recognising that promotion of the borough was an important part of their economic development strategy and that an independent organsition like Destination Basingstoke would have the flexibility to respond to opporunities and could develop meaningful relationships with like minded businesses and organisations.

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Steve Shaw,  Stakeholder

The Purple Agency are an agency designed to deliver effective marketing communications to today’s global audience. With a strong foundation in digital, illuminated by customer insight and inspired by creativity, we put your customer’s experience in all your markets at the heart of everything we do.

“The Purple Agency are delighted to be a sponsor of Destination Basingstoke. It is vital for us that the business community of Basingstoke is promoted to attract new businesses and potential employees to the town. Destination Basingstoke plays a vital role in being this conduit between the Council and it’s business community”.

Steve Shaw, Managing Director, The Purple Agency

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Rob Allen, Stakeholder

Paul is managing Director of David Wilson Homes (Southern) and  is pleased to support Destination Basingstoke and it’s invaluable work in promoting the Basingstoke area.

“David Wilson has built quality new homes in the Basingstoke area for a number of years and appreciates the importance of it being a strong commercial and business centre which benefits in turn the local community and are very proud to support the excellent work undertaken by Destination Basingstoke”.

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Jez Quigg, Director

Jez is an Associate Director with HMT.    Jez has lived in Basingstoke for most of the time since moving here as a child.

“I was delighted to be asked to contribute to Destination Basingstoke as the organisation has been very successful in raising both the profile and the image of the town and I hope to be able to help to further this great work.”

Contact Jez Quigg

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Mike Auger, Stakeholder

Mike is a director at Muse Developments, the council’s development partners for the regeneration of Basing View.

“Muse are the council’s development partners for the regeneration of Basing View and therefore have a long term interest in the future of Basingstoke. Becoming part of Destination Basingstoke, an organisation that is actively promoting Basingstoke as a business location, was an obvious next step that fits with our own marketing strategy.”

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Joy Carter, Stakeholder

Joy is Vice Chancellor at the University of Winchester.

“Basingstoke is a key part of the catchment of the University of Winchester, and it is very important that we are a part of the Basingstoke community connected to businesses, it is very much in our interests to ensure that Basingstoke is promoted as the vibrant place that it is.”

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Russell Denness, Stakeholder

“Croudace Homes is a privately owned house-building company operating throughout the south east of England; products range from affordable starter homes through to large, luxury family homes. Its mission is to create homes of the highest quality, backed up with a first class customer service.

Croudace has been building homes in Basingstoke to suit a range of needs and aspirations for well over 20 years. We are proud and keen supporters of Destination Basingstoke, a fine example of public and private sectors coming together to good purpose; adding to the cultural amenity of the town, and promoting its benefits to new businesses and residents.”

Russell Denness, Chief Executive, Croudace Homes Group

Mark Perry Sentinel

Mark Perry, Stakeholder

Mark is the Chief Executive of Sentinel Housing Association based in Basingstoke. As a leading provider of affordable housing they own and manage over 9000 homes with a significant investment in the Basingstoke area. They have an ambitious development programme providing around 500 new builds a year. And any surplus that’s made from their c£50m a year turn over is invested back into the homes and communities where they work. Since joining Sentinel in January 2013 Mark’s taken a keen interest in the work and ambitions of Destination Basingstoke.

“I think Destination Basingstoke play an important role as ambassadors for Basingstoke. I’m very happy to work with them in their key objective of promoting Basingstoke and the surrounding area for its quality of life and quality of business.”

Mark Perry, Chief Executive Sentinel Housing Association